Wednesday, September 7, 2011

Netflix Claims Single-Stream Limit Was Mistake

An "error" by Netflix is limiting the number of video streams some of its members can send to their computers, tablets and smartphones, the company admitted today in a statement.

A number of the entertainment service's members discovered over the Labor Day weekend that they could stream content from Netflix to only one device at a time. So if Dad was watching an action movie on his computer, Mom wouldn't be able to watch a romantic flick streamed to the Roku box in the living room.

Although Netflix explains that limitation in an FAQ at its website, some users didn't run into the barrier until last weekend.

"Some membership plans allow you to watch simultaneously on more than one personal computer or Netflix-ready device," a Netflix FAQ explained. "If you are on the Unlimited Streaming plan, the Unlimited Streaming + 1 DVD out-at-a-time plan or a limited streaming plan, you may watch only one device at a time."

"If you are on the Unlimited Streaming + 2 DVDs out-at-a-time plan, you may watch on up to two devices at a time," it continued. "Members on the Unlimited Streaming + 3 DVDs out-at-a-time plan may watch on up to three devices at a time. The maximum is four devices at a time—available for members on the Unlimited Streaming + 4-or greater DVDs out-at-a-time plan."

According to Stop the Cap!, a blog "dedicated to promoting better broadband, fighting data caps, usage-based billing and other Internet overcharging schemes," many of its readers told the publication that they have never had problems running two or even three concurrent streams at the same time on a “stream-only” plan until recently.

"Stop the Cap! was able to verify this ourselves this weekend," wrote founder and editor-and-chief of the blog Philip Dampier. "Sure enough, while in the recent past we were able to support up to three video streams running at the same time, now it is just one."

"While Netflix may have been hoping to cut down on the number of 'shared accounts' with friends and distant family members, their policy change will hit families hard," he added. "With the controversial Sept. 1 price increase effectively near-doubling the cost to watch video streams and rent one DVD at a time by mail, now may not be the best time to further antagonize loyal customers."

Rather than a tightening of policy, though, the streaming limitations experienced by some of Netflix's customers over the weekend were the result of a mistake, according to the company. "No Netflix member is limited to less than two concurrent streams," Netflix Vice President of Corporate Communications Steve Swasey said in a comment posted at the Stop the Cap! site "A few Netflix members have heard differently from us, which is an error that we’re fixing."

Since Netflix's decision to jack up its rates for a combined DVD rental/streaming video account to $16 a month, which took effect September 1, the company hasn't had the best public relations with its customers and this latest gaffe isn't going to improve the situation.

While it's nice that Netflix has ignored its policy tying the number of streams to how much a member is spending with the company, it's certainly reassuring to know that at any time the company may decide to enforce the policy as stated in the FAQ. But if you want to give everyone at least two streams, then why not say that in your policy?

at least now it works with my ps3 and my 3DS


  1. Hmm i never had a problem with this on Netflix but then again i only stream them through my ps3

  2. Hm... as I understand it, sub-par customer service was one of Blockbuster's downfalls (they have a Netflix-esque online service themselves, remember), and they don't seem to be doing so well.

  3. I cant talk first hand about this, buuuut im quite excited that Netflix launched today in my country. So i guess i'll have to wait and see how it works and if many issues come up.

  4. Same as GMS, Netflix was launched today in my country. I will have to wait and see how good (or bad) it works. Kinda excited to be honest. It's pretty cheap. Like 9 dollars per month for all the content you want, and the first month is free.

  5. I still use netflix. the streaming service is really good. I'm not happy about all the changes, but it's still worth it to me.

  6. It's a shame Netflix isn't available where I live :C

  7. Dont have it but like the way you describe it!

  8. Netflix is something we don't really use over here but it sounds like an excellent service usually. Changes don't sound good though.

  9. Havent heard anything about this untill now, thanks a bunch :)

  10. Thanks for the update! Followed!

  11. Like others said, I don't have netflix :/